BRIEF
Drive brand relevance for MARTINI, a brand that facilitates quality time with friends, and make MARTINI Fiero the drink of summer 2021.

ROLE
Strategy

OVERVIEW
To drive brand relevance for MARTINI this summer we looked at how people would be spending their first moments of post-lockdown sunshine: catching up with friends they haven’t seen for a while. We built a PR and social media campaign around Ask Your Friends, a card game with revealing questions and tricky dilemma’s that sparks real conversations and brings friends closer than ever when they get together after social distancing. Ask Your Friends was touted as the activity to catch up with friends while enjoying a MARTINI Fiero cocktail in Marie Claire, ELLE, Grazia and Beaumonde, among other media.