BRIEF
Bring Bavaria's “That’s More Like It” line to life with creative content in line with the VICE tone of voice.

ROLE
Concept & Influencer Selection

OVERVIEW
To support Bavaria’s mission to uncomplicate life every now and then, VICE built a community around simplifying life on a branded platform full of useful content. In the Bavaria Life Hack Lab, vlogger Doug Armstrong shares some nifty beer-related hacks for daily life.