BRIEF
Create inspiring, branded videos for Lenovo's 'What's your Way' platform.

ROLE
Concept & Influencer Selection

OVERVIEW
To show the flexibility and versatility of Lenovo's multi-mode products, VICE created content for the “What’s your way” platform. The video content showcases how a group of influencers found their way to the top and what that way looks like, ultimately encouraging viewers to submit their own ideas and “ways” to the platform.