OVERVIEW
During my time at 180 Global I was responsible for the development of our cultural trend reports.

ROLE
Trend research | Copywriting

OVERVIEW
Together with the wonderful strategy team at 180 Global we made 3 trend reports in my time there, that give a glimpse into some of the topics I'm passionate about: Next-Gen Celebrity on how social media, algorithms and AI are reshaping celebrity culture, Against Monoculture that highlighted movements that favor individuality in a time where social media is flattening culture and Sensorial Ownership on reclaiming control in an era of sensory overload.