BRIEF
Launch Birkenstock’s newest cosmetics line, Care Essentials, on social.

ROLE
Global social media strategy | Content ideation |
Toolkit creation

OVERVIEW
We developed a global social media strategy for Birkenstock, where we translated the mother brand’s mission into a distinctive yet consistent approach for Care Essentials on social, revolving all around holistic wellbeing. The social content is made to serve as a moment of calm and mindfulness in a hectic scroll, turning the benefit of the products into a content strategy. Reminders to breathe, soft, calming ASMR soundscapes, Care Essentials calming qualities truly come to life on social.