OVERVIEW
How can you drive relevancy for a brand like BACARDÍ in a time of social distancing? We knew our target group couldn't wait to get back on the dance floor, but that was accompanied by some anxiety: after more than a year of sitting at home doing Zoom bingos and baking sourdough, do we even remember how to party? We helped them get ready for post-lockdown party life with Still Spicy, a content series we developed with VICE that invited 4 party animals to give viewers a crash course in which dance moves, fashion trends and party tricks are still spicy after lockdown – and which ones aren't. The roll-out was a huge success, getting 118 pieces of coverage on & offline and over 350K of earned media value for the brand.

OVERVIEW
How can you drive relevancy for a brand that's all about celebrating life and human connection in a time of social distancing? We knew our target group couldn't wait to leave social distancing behind and get back on the dance floor, but that was accompanied by some anxiety: after more than a year of sitting at home, do we even remember how to party? BACARDÍ helped its target group get ready for post-lockdown party life with Still Spicy, a content series we developed with VICE that invites 4 party animals to give viewers a crash course in which dance moves, fashion trends and party tricks are still spicy after lockdown – and which ones aren't.