BRIEF
Find a way to celebrate DJ Mag’s iconic annual Top 100 DJs awards in a covid-proof, locally relevant and buzz-worthy way.

ROLE
Concept: BAAS Amsterdam
Production: GoSpooky

AWARDS
Best Augmented Reality - The Best Social Awards 2021

OVERVIEW
We came up with a unique collaboration between DJ Mag and Snapchat to make sure the awards kept their Dutch touch. During DJ Mag’s online awards show, Amsterdammers could see through Snapchat’s camera how the Royal Palace on Dam Square was transformed into a stage in augmented reality, on which David Guetta appeared larger-than-life to be revealed as this year’s winner. The activation won in the ‘Best Augmented Reality’ category at The Best Social Awards in 2021.