BRIEF
Create awareness for a new product innovation from Jägermeister.

ROLE
Strategy, concept & influencer selection

OVERVIEW
The summer of 2019 marked the launch of Jägermeister’s first festival-proof, non-glass bottle: the COOLPACK. To get the word out, BAAS developed an Instagram campaign with 5 influencers sharing their wildest festival stories and answering festival-related dilemma’s. To encourage interaction, we let followers vote for the answers they thought were most likely from the influencers on Instagram Stories, which gave the content an average engagement rate of 38,3%.