BRIEF
Reset the biggest ice cream brand in the world to be fit for a social-first age and Gen Z consumer, while claiming its superior position in a category full of commodification.

ROLE
Brand strategy | Social & creator strategy & playbook | Big idea development | Creative strategy | Brand partnership strategy

OVERVIEW
We developed a new brand platform, visual language, integrated campaign and social strategy for Wall’s all around the fan love that’s out there for all its fun brands (Twister, Solero or Feast, anyone?). The integrated campaign, consisting of TVCs, OOH and 53 social assets, revolves all around our ice cream obsessed community. This campaign is the light in 2026, so stay tuned.